The Millennial Market: Why the Next Generation is turning to CBD

By Savannah Cotten

For this article, Millennials will be anyone born between 1981 and 1996. These were prosperous years for the United States, but with such prosperity came a lack of forward vision. A lapse in the development of a sound economic foundation for children born in those years who would become adults.

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Millennials face crippling student debt, competitive job markets, and a constant technological overload. Further, this generational demographic has anxiety about climate change, terrorism, and growing political dysfunction. Some have dubbed millennials as “The Most Anxious Generation.”

According to the American Physiological Association, 12% of millennials (ages 18-34) have officially been diagnosed with an anxiety disorder—which is nearly double the percentage of the previous generation of baby boomers.

Other studies have found that high percentages of CBD users reported that they used CBD to treat a medical condition, the most common being pain, anxiety, and depression.

In today's digital age information and connectivity are more accessible than ever before, and this industrious generation is seeking an alternative approach to healthcare.

The pharmaceutical industry has been ranked as the least-trusted health information resource by people aged 18-34. A generation eager to debunk the traditional myths of wellness, it’s no coincidence that CBD products are experiencing a surge of popularity among millennials.

It should be noted, however, that CBD consumers are not only millennials. Users of CBD infused products hail from a variety of different demographics from domestic pets to senior citizens.

Ongoing research continues to explore the anxiety-reducing effects of CBD products. While many individuals already claim that the benefits of CBD have extreme healing potential, many people are still waiting for science to produce more evidence to support these claims.

There’s no denying that millennials are playing a significant role in raising awareness about the positive impacts of CBD products. However, the general population is already experiencing an evolution of the CBD industry and its acceptance into mainstream culture.

Ultimately, creating an alternative, accessible healthcare options involving CBD will be beneficial for both current consumers and future generations.